These filters are listed in the Motion Picture Products section. Maybe Hollywood thinks nothing of replacing filters every 6 months.
It says "With the same spectral response and color as current WRATTEN Gelatin Filters, the new KODAK WRATTEN 2 Optical Filters also offer several improvements:". So "gelatin" --> "optical" -- of course the filters are "optical", and "optical" doesn't reveal the material, presumably not gelatin. What is the new material? Polyester, such as Lee uses?
Some colors are available in huge sizes, 150 mm square, 300 mm square and 350 x 450 mm. That should cover even the biggest LF lens. But what is the price?