Mainecoonmaniac
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I'm glad I am not trying to make a living doing this anymore.
Stock is a tough racket. There are still ways of making a living in photography. From what I heard a few weekends ago the day rate for shooting architectural photography in Boston is something like $8000/day. It is a job like everything else, snooze ya loose.
I would think that photographers who do product ads, brochures etc are the ones who make money along with wedding photographers. I still get loads of store and product magazines and flyers. Also from cruise ships and travels places like hotels etc. Pro photographers have to do these shots. If you want to make money in photography, you have to target the opportunity. It doesn;t seem stock is the way to go.
It's ironic. I don't think there is any reason to shoot digital LF unless you need the movements. The resolution difference would never show up in commercial applications. Even MF digital is a bit of overkill for most commercial purposes.The problem is that High End Digital imaging makes photography less accessible to many commercial photographers. One of my cousin'sin London's partner just couldn't afford to switch to digital backs for his LF & MF work and went back to Derbyshire to become a gamekeeper.
When I moved from 35mm to 120 and a year or so later to 5x4 in 1975/6 the difference in terms of equipment costs weren't excessive, but to switch to high end LF/MF digital is an arm and a leg and more now.
There's still work around if your're canny. My last two DSLRs and also Video camears were paid for with one or two days work.
Ian
And then there are clients (and agencies sometimes) who will go ahead and use a stock image for other than the purchased rights or beyond the purchased time limit--through ignorance or malice, who knows. By selling RF stock agencies don't have to track such usage, a cost and headache savings for them.Having worked in an small agency I can see the other side of this. Usage rights are confusing and a pain to work with. You buy a photo or hire a photographer to get some shots for a client's website. Great, then a few months later the client wants to do a brochure. Oops, sorry, we don't have rights for that, can't use the images without paying for them again. Is the brochure A4 or 8.5x11 because the price is different. How many copies will you print because that costs more. Will it be mailed to another country? Now its international rights and that costs more too. Need to reprint it a year later? Oops the rights expired you need to pay for them again. Royalty-free makes your life a heck of a lot easier.
Where I work now (much different job) we occasionally hire photographers but we get full rights to the images they shoot for us. They price their services accordingly as they have to make their profit on the front end of the deal.
I feel for photographers whose living is affected but from the perspective of the Getty customer this is a no-brainer. When you are competing with oodles of free and low-cost stock rights managed photos are a tough sell.
Some years ago 1986-88 I was building Gold refineries, I bought equipment things like pumps and filters from around the world. Some US catalogues were so poorly illustrated - it was apparent the images were made by an amateur employee or a friend (or perhaps the owner). We'd see this in many US catalogues and also magazines.
Off course eventually it started here in the UK but poor images hampers sales so it's far less common, but got worse everywhere with the advent of Digital imaging.. My sister and I had to sell my mother's Bungalow after she died in early 2014, the Estate agents (they are Real without needed to use the term) took the photographs, I then took studio flash units and shot a new set, they helped us get £60.000 more for the house actually 15% more. A few months later I did the same for a friend.
In this largely digital age where we look to buy on the Internet good photography will easily help tip the balance.
Ian
As an Art Director, I frequently saw photographers shooting stock for themselves while on location for an assignment. Cinematographers, too. But what amazed me was to find that photos that had been shot on assignment for my clients would turn up at stock agencies not too long after the original usage period was over.
For some reason, this doesn't go for cinematography. For a commercial, the production company/director/cinematographer hands all the film over to the client/agency. I guess a buyout of all the rights is just par for the course in that business.I hate to say this, but it comes down to copyright laws. By default, the creator the images, ie, the photographer owns the rights by default. The client has to negotiate the ownership of the image with the photographer. Back in the 80's on 90's, some client has to pay extra for "exclusive rights" while the client paid production costs. I've been out of the business for a while, but I don't know how profitable assignment photography is and how much power the photographer to dictating usage rights.
Getty makes sense. The cost to administer complicated copyright sales for mostly inexpensive photos, can be prohibitive. At least Getty feels it's not worth it.Having worked in an small agency I can see the other side of this. Usage rights are confusing and a pain to work with. You buy a photo or hire a photographer to get some shots for a client's website. Great, then a few months later the client wants to do a brochure. Oops, sorry, we don't have rights for that, can't use the images without paying for them again. Is the brochure A4 or 8.5x11 because the price is different. How many copies will you print because that costs more. Will it be mailed to another country? Now its international rights and that costs more too. Need to reprint it a year later? Oops the rights expired you need to pay for them again. Royalty-free makes your life a heck of a lot easier.
Where I work now (much different job) we occasionally hire photographers but we get full rights to the images they shoot for us. They price their services accordingly as they have to make their profit on the front end of the deal.
I feel for photographers whose living is affected but from the perspective of the Getty customer this is a no-brainer. When you are competing with oodles of free and low-cost stock rights managed photos are a tough sell.
I am sure they would be glad to sell the buyer exclusive rights and pull the photo from the collection, for a price. They DO want to make money, above all. I remember finding a historical (Bettmann Archive, maybe?) photo on their site years ago, and wanting certain advertising rights. They were happy to oblige for a high fee. Upon further research, I found the same image from the source (a university collection) and they were content to let the client use the image for a nominal fee (actually no fee, be we convinced the client to pay something for the use) as long as they were credited in a caption.Getty makes sense. The cost to administer complicated copyright sales for mostly inexpensive photos, can be prohibitive. At least Getty feels it's not worth it.
Curious though. How would they handle a situation where the buyer wants exclusivity and doesn't want a particular picture to be used by anyone else?
There is NO money to be made for the 99% of shooters now.
I think clients like that typically hire a professional instead of surfing stock photos online.Getty makes sense. The cost to administer complicated copyright sales for mostly inexpensive photos, can be prohibitive. At least Getty feels it's not worth it.
Curious though. How would they handle a situation where the buyer wants exclusivity and doesn't want a particular picture to be used by anyone else?
Ian:
I approached a family friend who is a real estate agent 20 years ago and asked if she or anyone in her agency would be interested in quality photographs to sell their properties
and I was told ( as you illustrated ) the agents do their own photography. When I mentioned they were all terrible she replied the photographs are only there to spark your interest about the property. This was all before DIGITAL took hold... MLS ( multiple listing service ) isn't much better. Agents list with them, and one of their photographers comes down and shoots the building. These days they use "high tech" VR equipment for 360º views so it is a little better, but not much.
I think clients like that typically hire a professional instead of surfing stock photos online.
i am a Realtor here in Arizona and the MLS does not have photographers. They may recommend someone but I am not sure. I shoot a lot of listings for the other agents in my company. Stills and drone shots for $125. It lets me get to use my equipment more. I don't advertise or market my photography, just word of mouth only. Other agents take their photos on a smart phone. If I was a client and viewed those photos for my house, I would fire the agent immediately.
If the company you're shooting for is big enough, or the wedding party is rich enough, then there is indeed money to be made. However, most small companies put no value on this type of work. And most wedding parties will gladly hire this job out to a friend to save a few bucks (weddings are crazy expensive as it is).I would think that photographers who do product ads, brochures etc are the ones who make money along with wedding photographers. I still get loads of store and product magazines and flyers. Also from cruise ships and travels places like hotels etc. Pro photographers have to do these shots. If you want to make money in photography, you have to target the opportunity. It doesn;t seem stock is the way to go.
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