Yup, I loaded my freezer too--100 rolls 120, 750ft 35mm, 4 boxes 4x5. Still have some ringing in one ear from my wife's reaction.
The attraction is the grainlessness and resolving power.
There's also the extended red sensitivity--it's not deep enough into IR to make much of a difference for pictorial photography, but it is enough to capture the important "hydrogen alpha" wavelength for astronomers. Nothing else save dedicated IR films (and, very oddly, Kodak's long-discontinued C-41 PMC) capture this wavelength well.
I personally dislike Technidol because it is so easy to screw up, especially on film bigger than 35mm, and also gives an incredibly abrupt shoulder. I prefer Photographer's Formulary TD-3 for its much greater ease of use (they recommend some agitation, but I've found it works just as well as a stand developer) and much better highlight handling. Some people also like C-41 developer. "Normal" developers yield very high (but not quite lith) contrast.