We did look very hard at a DELTA Professional 25.
The actual sales volume of slower films is very, very small, to the APUG membership it probably has a 'greater' interest. To do a slower DELTA it would probably have killed PAN F + as a viable film, and we LOVE PAN F + it would certainly not have increased our overal volume with the limited advantages of a slower DELTA ( as the 100iso has incredibly controlled and fine grain structure as it is ).
Finally, down the supply chain in smaller re-sellers who hold 'limited' stock of mono film, the volume sold would dictate that it would be unlikely to be stocked and sold.
Simon : ILFORD Photo / HARMAN technology Limited :
Simon, I'm wondering how long ago that market research was done?
Coming from a digital world back to film myself, one of the biggest complaints I hear is "my new xD camera only goes down to ISO 100/50! I can't shoot my brand new f/1.2 GAS lens wide open in bright sun (without an ND)!".
eg I was shooting my Cyclop 85/1.5 in summer a year ago on PanF50 and was around 1/2-4000, when I pointed at a white dress I was at 1/8000 and blinking (thankfully my EOS 3 goes up 1/8000, any of my other cameras that top out at 1/2000 would have been useless). And that was only f/1.5. What I wouldn't have done for a 25 or even 12 film that day (it was back when I got a lab to dev, so couldn't just pull it like I would now, plus I've got some Efke & APX25 in the fridge now too).
Certainly there's a lot more (and a lot more good) f/1.2 and f/1.4 glass around now than there was 10 or 20 years ago, and a lot more that are usable wide-open (I've got an FL55/1.2 but rarely use it fully open). Look at the Canon 50/1.2L and 85/1.2LII, plus the new Nikon 50-58-85/1.4 that are excellent wide-open. And don't forget that Zeiss Otus 55/1.4.
I know that the market for film is a lot smaller overall now than then, but there is still a significant number moving back to film, especially to work around the limitations of digital, low-iso is one of them.
Plus, don't forget that digital gear-heads love to pixel-peep, making it a tiny-grained Delta film will very much appeal to the "i need to be able to print billboard size even though all I do is upload to flickr" crowd.
I disagree that it would be a "tripod only" film as a lot have suggested. Certainly it could make a very nice detailed tripod-landscape film too, but there's also a big market in the wide-open fast-lens crowd.
Correctly marketed to the right people, I think a Delta25 could be a very good seller.
But please don't kill PanF50.