Consider the alternative, with APS and all the smaller than full frame digital formats, where lenses are often described in terms of the "35mm equivalent." On the one hand, that helps ordinary consumers figure out about how wide or how long the lens is in terms familiar to them, but it doesn't really help them understand the broader principles of photography too well, and when they want to learn a bit more and sign up for photo.net or one of the other discussion boards--maybe even APUG--there are a lot of misconceptions about depth of field and its relation to format or sensor size or how it is measured, or what "telephoto" means in terms of lens design, because they don't know what the focal length and format of their camera really is or what it means.