I have used the Ilford 500H head for many years, and I like it very much. In mine, you can use both the 150W ESD and the 300W ELH bulbs. I found that the 300W ones are too bright, and my dodging and burning times were too short at lens' optimum apertures. The 150W are fine, but I still prefer to use a 0.3 ND filter (Rosco) in the light mixing chamber.
The key difference between the ELH and ESD bulbs is their lifetime and price. The rather expensive 150W ESD don't last more than a few hours, perhaps 12 hours worth of exposures. The much cheaper 300W ELH seem to go forever (50 hours or more). Pricewise, despite less electricity used, the lower 150W bulb ends up costing more than the 300W one, even if you disregard it's lifetime. Bear in mind, they are both 120V.
Rafal