I've been shooting film since I was 5 years old, and in the early days, it was bought off the shelf, loaded up and shot on holidays.
11 years later I was shooting with a Canon AE-1 Program, A1 and Old F1 - my film consumption was through the roof: film was being bought by the brick or bulk roll, and it was always deep frozen. This continues to this day with E6, C41 and B&W rolls filling two (deep) drawers of my freezer. Bulk rolls of Agfapan 100 & 400 are a major component of my current stash, alongside Agfachrome RS, and various rolls of Kodak and Fuji and an ever-growing pile of expired film too.
It gets taken out 48 hrs before I shoot; and yes, I do have a couple of rolls on hand in the fridge for quick access, alongside the rolls in the cameras.