In 2017, "Impossible Project" perfectly captures what a startup company's attempt to make affordable, top-quality instant film is. IMPOSSIBLE. The proof has been in the overpriced, inedible pudding. While there's a chance the product might become a bit less expensive and slightly less effective as an emetic, it will continue to be overpriced and inedible.
Practically every cell phone on the planet includes an instant imaging device. The images they capture can be made to look like real, i.e. high-quality, early Polaroid© images, ones taken before digital's market dominance stressed even the real Polaroid© so much its own product quality declined.
Reality sucks, but it's real.
In 2017, "Impossible Project" perfectly captures what a startup company's attempt to make affordable, top-quality instant film is. IMPOSSIBLE. The proof has been in the overpriced, inedible pudding. While there's a chance the product might become a bit less expensive and slightly less effective as an emetic, it will continue to be overpriced and inedible.
Practically every cell phone on the planet includes an instant imaging device. The images they capture can be made to look like real, i.e. high-quality, early Polaroid© images, ones taken before digital's market dominance stressed even the real Polaroid© so much its own product quality declined.
Reality sucks, but it's real.
Can't believe they'd just ditch the impossible project brand just like that... They seemed to be proud of it before
Why, that would be like APUG abandoning its name after 15 years - no one would do that!Can't believe they'd just ditch the impossible project brand just like that... They seemed to be proud of it before
Good news: "..we still recognize our pioneers without whom we wouldn't be where we are today.."Interesting would be to know do I still have my pioneer discount
Given all the negative press around their film and a lot of youtube photographers badmouthing them I'd say a rebrand was a good idea. Now they better have fixed their film so they don't continue to get bad press over it or they'll have to rebrand again!Can't believe they'd just ditch the impossible project brand just like that... They seemed to be proud of it before
FWIW, my Impossible login criteria works just fine on the new website and my purchase reward points are intact. From my standpoint, looks like a very smooth transition. I love shooting with my SX-70's and look forward to improvements in the film. Personally, I'm glad to see the Polaroid name return!
Inasmuch as you've tested the new film, you are exactly the person I want to ask: are the frog tongues still necessary for the new film SX-70 version? Does the new camera have a similar accessory? Those tongues continually malfunction and break for me, and rather purchasing more (still for sale on the Impossible, er, Polaroid Originals, site), I'd prefer to go without. Wonder what you think.
i can’t give you an answer. I tested the film back in March/April and have long thrown out the information sheets that came with it. But looking at the new Polaroid website, they still recommend that you shield the film from light, especially for the first few seconds.
I tested the new color beta film in my SX-70, with the ND filter in place. My camera also has a frog tongue. After waiting a few seconds after the picture pops out of the camera, I then put the film in my camera bag (dark) where it finished developing. Again, outside of being a tad too warm (which I told to IP), the film is better than the previous 600-series color film.
And interestingly, a scan of a color print converted to B&W in PS looks better than 600-series B&W film image. Much better total range. From now on, I’ll shoot everything on this new 600-series color film, and scan and convert, if I want a B&W image.
Jim B.
that would be a shame if so. the only reason to even bother putting up with their mediocre film was so one could use the brilliant sx-70 cameras. if their product is limited in the future to their own camera, that will end up being even more of an epic fail than their current business model already is. no one wants their lame hipster-douche attempt at making a camera. if they lock out the worldwide base of existing polaroid cameras, 99% of their customers will say 'buh-bye'.
Curious. Until now, when they rolled in the newer gens, it was all throughout the line... And it is what I thought.Hi Jim,
So, it sounds like from your post here that the 600-series color film is new, not the SX-70 color film. Am I understanding that correctly?
Thanks!
If it develops as fast as the other film (iType, 600) supposedly it should be under the 15min new film.The SX-70 was the world’s first truly instant camera, and it comes from a time when things moved a bit more slowly. Slower times, slower film speed. Don’t worry, it still develops as fast as our other film – it’s just a little more laidback about it.
Hi Jim,
So, it sounds like from your post here that the 600-series color film is new, not the SX-70 color film. Am I understanding that correctly?
Thanks!
It would be nice if they could invent a battery for the SX-70s so that the battery wouldn't have to be in the film.
It would be nice if they could invent a battery for the SX-70s so that the battery wouldn't have to be in the film.
That's why the make the I-1 and the new OneStep 2 cameras. The battery is in the camera, not the film pack.
Jim B.
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