"Cleaning marks" are small scratches, often concentric, on the outer glass surfaces of a lens. Some sellers use "light cleaning marks" and mean tiny scratches so small you need a loupe to see them, others mean that the lens has been cleaned with coarse sandpaper, but there's still some glass left.
It's surprising how much of the lens surface can be covered with cleaning marks without any influence on the performance. But anything described as "heavy cleaning marks" is probably best avoided.