That would be an exceptionally naïve approach to umbrella branding.Not really. The way they teach branding in a marketing class goes like:
- ILFORD is an established premium brand.
- You want to launch a new budget brand: Kentmere.
- You need to boost it somehow
- Can't print "By ILFORD" on the packaging. This will cheapen the premium brand
- Use an umbrella brand linking the two together
Actually, the grain is never a concern for me as I only contact-print the 8x10 negatives, and for 4x5 I never print larger than 11x14. Since I have to use a tripod anyway, film speed isn't much of a factor.@jimjm I never tried large format, and keep forgetting to ask: why do you guys ever bother with slow films? I mean their primary advantage is small grain, but do you really care about grain at 8x10? Thanks!
They are mostly still coasting on fumes.Works perfectly in this case. I am inclined to believe that people at Harman are more qualified to run branding for photographic products than Helge or Old-Gregg on Photrio
I know all that.Harman Technology Ltd. is the entity that has the license to use the Ilford name for some products.
The Ilford entity is a bankrupt. The bankrupt estate owns other rights, besides the ones that Harman can use.
I guess it might be possible to re-open the bankruptcy and buy more from it, in order to totally become Ilford again.
But why bother, when you have managed to attract cachet from Ilford, Kentmere and Paterson to the Harman name.
(Harman distributes Paterson products in parts of the world).
I am a branding expert.Wrong again. Stop embarrassing yourself trying to pretend to be a branding expert.
If I may say so, good use of the green filter for the trees which may have been too dark and otherwise spoiled the balance. It is the sort of scene that the need for a green might have escaped my attention. A useful reminder for me, thanksHere is an example of Ilford Delta 100. I like it but have not used much recently (for no particular reasons). As I recall, I exposed at EI=80. This is from a Rolleiflex 3.5E Xenotar with a green filter, tripod-mounted. Location: Topton, North Carolina, USA.
View attachment 274533
I am a branding expert.
Thank you. I use green or yellow-green filters often. Here in the US South, the forest (jungle) pretty much dominates the landscape, and I try to get some texture in the foliage.If I may say so, good use of the green filter for the trees which may have been too dark and otherwise spoiled the balance. It is the sort of scene that the need for a green might have escaped my attention. A useful reminder for me, thanks
pentaxuser
Not to mention the fact that they do sell products with the Harman name - the direct positive paper and the line of inkjet papers.Well, you can probably understand this is more than branding, then. Harman can make the films and sell them without the Ilford name. They have a limited license on the name. I believe this use of the Harman name is hedging against a future situation where they can no longer use the Ilford name, or no longer afford to license it. Given what happened to Ilford the company, however, I would guess that this is no longer a concern. They have, however, built up a brand recognition of their own by doing so, and that means they are in a better position to negotiate their license in the future when it's up for renewal.
We use cookies and similar technologies for the following purposes:
Do you accept cookies and these technologies?
We use cookies and similar technologies for the following purposes:
Do you accept cookies and these technologies?