Thanks Steve, this site is really well produced.
I dont know what to make of Hasselblad, last year I cancelled my subscription of their "Forum" mag. when the editor made it clear that they only wanted submissions from digital photographers. On the other hand they seem keen to trade on their excellent history and past camera models.
I would really like them to make something new that interested me, digital gear (including their CFV back) is as interesting as buying any other consumer electronic gear.