A full roll of 24x36 (36exp) is at least 1,3 meters wide (4,2ft or 51in), so you would need a lens with an illumination circle of at least that size to expose all the film at once. This does not resolve to a specific focal lens, but let's say that if you wanted a "normal" lens, it would probably have to be somewhere around 1500mm. (A normal lens for 20x24 ULF starts around 800mm)
The other option would be to use a slit mechanism, as you can find in Cirkut cameras or photo-finish cameras.
The camera obscura solution would definitely be the most economical solution.