1) I'll shoot some test images of a gray card. What am I looking for there? It should look gray, but is that useful for anything other to set the white point on a scan? Or can I tell by how far it is off of 6500K how I should correct the roll? If the orange mask should be gray, what does a gray card look like?
A portion of the orange mask is "clear" film and can be used as a starting point to set enlarger filtration to yield neutral grey. You can set a color analyzer or scanner to a starting value this way. Initial filtration found this way is going to be close only if the lighting, processing, and film characteristics are entirely correct which they normally are not. If you expose one frame on each roll with an image of the 18% grey card, or something you wish to call neutral grey--cardboard, a painted card, etc.---then you have something to set your filtration to print/scan/analyze as grey and thereby set filtration. DarkMagic demonstrated this quite well by using the bench color as "grey" in the image.
2) What can cause the pH to be too high? If developer is not used one-shot, does the pH go up?
Developer pH is normally set at the time it is mixed and should remain nearly constant throughout its usable life. It could be too high if the chemistry is faulty, but would not be expected to increase with age and use since the chemistry is buffered to maintain the proper alkalinity. As a scratch-mix worker I have to adjust the initial pH according to the amount and source for carbonate in the developer. Usually my 38 gm. of pot. carbonate gives me a pH of about 10.3 and I adjust downward with a few ml. of 20% sulfuric acid.
The pH of bleach and fixer for color processing should be near neutral or slightly acid, say 6.2-6.5 or so. If you get too far out of bounds in these solutions the color dyes formed in development are degraded. I always use a sulfite-containing stop bath with pH set to 6.2 following developer to avoid bleach contamination and possibly staining.
3) For measuring pH, is there a meter you recommend?
I believe that you should really have a pH meter and calibration solution available in your darkroom. When using kits it's not normally necessary but a pH meter in the darkroom is in my opinion like seat belts in a vehicle or helmets and gloves on a motorcycle. When something goes wrong or the kit manufacturer changes their formulation you will notice the difference if you measure the pH before using your solutions. The meter made by Hanna is about $30 on e-Bay and its accuracy of +/-.2 units or so is adequate. There are other manufacturers making similar meters for which with proper care the electrode lasts a year or two. You do need a calibration solution that is in-date and lets you set pH 10.0. I have been using distilled water to set the pH 7.0 point and haven't found the need for a more accurate neutral calibration solution.
Others may wish to comment here concerning general color processing operational procedures.