Many of these lenses were made by Ross, I have a small f16 151mm WA AM lens made by Ross, it covers 10"x8", in fact it's a Zeiss Protar design but during WWI Ross paid no license fees to Zeiss.
Many A(Crown)M lenses are WW1 vintage, Ross took over a relatively new UK Carl Zeiss factory at Mill Hill, London which was producing Military binoculars as well as some camera lenses, Ross also held the license to manufacture Zeiss lens designs for sale in the UK & Commonwealth pre WWI.
It's a poorly researched area but Ross & Zeiss had many agreements, some Zeiss lenses particularly EWA's were based on Ross patents and designs so the licensing went two ways.
Ian