TV advertising

[glbeas]

Anybody have any idea what kind of camera the dude on the Chevy Tahoe commercial is lugging around? Looks like it could be as big as 11x14, though its probably just some kind of an 8x10.
Nice ad though, makes me wish I was out there shooting.

 

[Donald Miller]

Interesting question, because I have wondered the same thing. I have the impression that it is larger then 8X10. I was thinking at least 11X14 and maybe 16X20. If I were guessing, and it is only a guess...I would put my money on Wisner and I would hazard that whoever it is will have an ad campaign promoting their camera consistent with the Chev ad. It will be interesting to learn "the rest of the story".

 

[Steve Hamley]

If it's the one where he avoids the point-and-shooters, it appears to be a Cambo monorail (?)

Thanks!

Steve

 

[Donald Miller]

No, this is the Tahoe commercial where he is out in the wild shooting. Definitely scenic, sure appears to be a field camera.

 

[Steve Hamley]

Folks,

O.K., I'm up for a little after hours detective work. I found a Quicktime version of the commercial here.

http://www.digitalproducer.com/2002/11_nov...1_18/plum21.htm

The camera appears to be an 8x10, and has curved rear standard braces. I know of two offhand, the Wista and the Ebony SV810. It appears to be the Wista because the Ebony's rails aren't as long and symmetric. Also, the Ebony's bellows appear more tapered than the mystery camera, although it's hard to tell in the Quicktime version. Anybody know of others?

http://www.hpmarketingcorp.com/PR/Wista%20pr.html

Dead Link Removed

I'm also guessing that the camera is not old, because they probably rented it, unless they came up with a gen-u-wine LF photographer who loaned it to them.

Thanks!

Steve

 

[Donald Miller]

Thanks Steve, I find the production of the image to be quite interesting...taking a black and white image and creating a color image.

 

[David Hall]

I just think it's cool that it's featured. I also think it's cool that NBC is using an 8x10 view camera in their "liner" spots, the little inserts that go into and out of commercial breaks.

Seems like we're seeing this kind of thing more than ever, no?

dgh

 

[AnselWestonigrowitz]

If I'm not mistaken, it's a Deardorff.

8x10, wood, curved bracing. Would make sense. Art directors know Deardorff and god knows you can find 'em anywhere. Seems unlikely someone would go to the lengths of procuring an Ebony just for a wideshot in a commercial.

Marshall

 

[lee]

I agree here with the Deardorff look alike. As a note: I got an email some months back that said they were looking for a largeformat photographer to be in a commercial. It did not say who the commercial was for but they did want the use of the camera and someone to model with it. Not being free at the times they wanted (3 to 5 days) and tall and/or handsome, I deleted the message as spam. I don't know how they got my name or email adress. And I don't remember who they were.

lee\c

 

[Steve Hamley]

Folks,

It isn't a 'dorff. I have one, and the Deardorff rear standard braces are not curved beyond the bottom of the brace. The Deardorff rear standard brace is straight along the adjustment slots, the one in the commercial is curved along the adjustment slots.

There is another candidate besides the Wista though, the Tachihara. There's a thumbnail here:

http://www.photo.net/ezshop/product?product_id=2684

Thanks!

Steve

 

[RAP]

One thing for certain, it wasn't digital.