haris
This is not a case of Kodak walking away from the art of listening to their client base. I have been fortunate to gain access to the inner workings of this corporation and factually nothing could be further from the truth. Making a comparative analysis to the old Kodak to the new Kodak is meaningless because they are not the same company - not even close.
Two facts. Kodak spent over a million dollars of R&D to bring out the new technology we know as TMY(2). It is the sharpest 400 speed film available. Kodak felt that the optimal way to recover this sizeable investment was to reach new customers hence the smaller unit packaging. It was a decision made after a world wide film survey was conducted not spinning a random decision wheel in a managers office. They are kick starting their sheet film business virtually from scratch and want to recover this investment as soon as possible. Just because many of us are at the mature end of this consumer spectrum should not translate to feelings of being alienated. The objective should be the FILM. Improvements in the quality of the emulsion are going to cost more. I also have to remind people that in this day and age when film was predicted to be a thing of the past we not only still have it but we have companies willing to make it better. Call me old fashioned but I am feeling pretty damn good about the situation as we all should.
If I have learned anything it is that nothing in this business is static. As a function of time we can proactively get things to improve but I am not a fan of shooting ourselves in the foot just before we go to the big dance. We are all better served to let those that cannot for whatever reason get past the packaging to stop complaining about Kodak and go ahead and purchase other sheet film and stop the complaining. It is about making photographs and all of this negativity is terribly distracting. At the end of the day it is about using the film that meets the unique needs of the LF photographer. In closing all I want to say is that fortunately we have choices. Exercise them and we will all be the better for it. I don't want to come across as not caring because I do. I just feel that given the concessions that I have gotten Kodak to make earlier and within the last week they sometimes do not get the credit for listening to us. The best example of this is the fact that Kodak went to considerable expense to keep the UV coating out of the TMY(2) sheet film which was huge. Plus, they are showing a willingness to put the correct box size and the 20 or 25 sheet packaging in the next ULF sheet film deal. This speaks for itself.
Cheers!
So, they couldn't keep 25 sheets box (if not 50 sheets) for mature end of consumer spectrum and ADD 10 sheets box as offer for getting new customers from beginners end of consumer spectrum?...