No official source on that article yet - only "was shown examples of new pricing from one UK distributor" and that it was "confirmed by Kodak Alaris". Take the announcement with a grain of salt. There are no press releases on the KA website yet. However, 20% on top of the already $20 for a roll of 135 E100 will make it and every other Kodak film now a complete loser in the financial sense. They're already stupid expensive. If they really are going to raise prices, I'll probably just shoot what little Portra I have left and then stick to B&W. And NO, just be cause the calculated inflation blah blah this and that doesn't make it "not that bad". Ok, rant over...