Considering its target market, I think they've done a reasonable job. It's obviously not aimed at the film-only, digital-is-the-devil type of photographer but they go through the reasons why people still shoot film and give advice to those wanting to try.
Amateur photographer is a weekly and never gets particularly in depth, but it's nice seeing film being talked of sympathetically and they've mainly avoided the tedious comparisons to digital that can drag these kinds of features down. The articles about photographers such as Tim Rudman help add a little more weight.
Prints magazines are in a similar situation to film, with digital means of consumption eating into their market share. Funnily enough, they don't meantion that parallel...
Anyway, I've done my bit. It was worth £3 but I don't think I'll become a subscriber.
I still have a print subscription to one magazine, Black and White Photography which is more about photos than gear, which suits me better.