A colleague of mine mentioned this article to me yesterday. Of course, I had already read it (and am not sure if I agree with it, as there is no instagram filter that mimics the Holga). He wanted to know if I knew about the camera and I had to tell him that I've not only had one for over 10 years but that I have at least ten of them! We had a nice conversation about film photography (he used to be into it when he first moved to Japan) and how with digital, most of the shots (for him anyway) are just throwaways, never to be printed. He liked how in the past he had one camera (Pentax K1000) and one lens and he took time to take one shot, and then moved on. He seemed surprised that film (especially medium format film) was still readily available and easy to get processed. Who knows, maybe he'll go back to it someday.