The market is ripe for a brand new, affordable "real" film camera (not instant, or a plastic toy camera) like a rangefinder or something. Fuji could easily make a compact, capable rangefinder and price it very competitively. They could aggressively market it as a camera for all those hip young Instax users who are looking for something a little more "pro"-ish. A major selling point to such people could be its economy compared to instant.
Yup Nikon could work with Kodak and create a film camera with an EVF and although it shoots film when you send the film in you only get digital images back. Kind of the new Kodak super 8 camera. That model would seem to attract young shooters.I'm not a spring chicken but I notice that on APUG the average age seems to be much higher than some of the film groups on Facebook. I've seen the group go from a couple thousand to almost 30,000 members in less than 2 years. I don't think all those young kids necessarily want old cameras. Look at Instax! I think many would like a modern film camera that functions like a digital camera would be a boon. I bet Nikon takes the bait first...
Film market is so over saturated with used film cameras, it makes no sense to make new ones. Digital cameras market is almost the same. Old digital cameras are still working and still in use. Amount of photographers who would buy new cameras and lenses and use them to the dust is miniscule. Here is another small amount of gearheads who are at forums like P.O.T.N., where you are cool if you purchased new even if you are clueless and gift-less. And majority of buying digital cameras are buying and using them for decade or longer.
I can't convince my wife to update trashed 5MP P&S which is 10+ old. I can't convince myself to update 16 MP DLSR which is capable of ISO6400 images and was purchased as open box in the store almost ten years ago.
Plus, film P&S and digital P&S are replaced by mobile phones.
I completely disagree with this. Lomography is thriving. They continue to release new cameras all the time. Still nothing serious from them. Sure there are a certain segment of the population that seeks the retro thing and will buy old equipment, but as in the phonograph industry there has been a huge resurgence in vinyl albums and new turntables. Not sure how long it will last, but it might always be a niche product. So what if there is a thriving niche film industry, I think if Nikon or someone else doesn't step in, somebody like Lomography will take the leap to a serious film camera without them. My point is that I think there is now a viable industry for someone to create a mid range SLR or Rangefinder again. If only Voightlander had hung on...
Nikon currently offers the F6 and F10 film cameras. I doubt they are flying off the shelves.So what if there is a thriving niche film industry, I think if Nikon or someone else doesn't step in, somebody like Lomography will take the leap to a serious film camera without them. My point is that I think there is now a viable industry for someone to create a mid range SLR or Rangefinder again.
Petapixel is drivel. They are a click bait machine.
No something like the FM OR FE SERIESNikon currently offers the F6 and F10 film cameras. I doubt they are flying off the shelves.
As digital camera sales continue to slow and manufacturers struggle to excite consumers, the key players would do well to stop ignoring the rebirth of analogue media. The potential for growth is clear, and the opportunity to take film camera sales away from the second-hand market is staring camera makers in the face.
https://petapixel.com/2017/04/04/death-digital-photography-know/
Agreed. If it has words, it's a story PP will publish.
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