Don't get me wrong, the more people using film the merrier. Frankly, I have a number of issues with the whole "Lomographic Society" and their marketing scheme. Their campaign seems to be more about syle over substance, not to mention driving up the prices of what are supposed to be "cheap" cameras.
I do own a Holga (not bought from the Lomographic Society), and have seen some interesting work with them, but I consider this whole "Lomo" thing to be an artificial marketing campaign.
My biggest beef: why do they have to be "lomographers" and what they take "lomography"? Why can't they just be "photographers" practicing "photography"? I think the umbrella of photography is quite broad, and anything else is just marketing fluff.
It remains to be seen if this will have a positive impact on photography overall - eg, do photographers who get into "lomo" then also get into other "standard" film cameras?
I don't have a problem with a company trying to make money either, but all of this "lomo, lomo, lomo" talk and in some circles the resulting bandwagon jumping for the sake of image drives me nuts.
Your opinion may differ, of course