The Apple Home Pod ad is not CG

[Mainecoonmaniac]

I was really surprised that Apple, the tech giant is not using CG to create their latest ad. I wonder why they would have set builders and other skilled trades work on this ad instead of CG? Afterall, Steve Jobs invested over a billion on Pixar.

https://petapixel.com/2018/03/26/how-apples-welcome-home-ad-was-made-with-practical-effects-not-cgi/

 

[djhopscotch]

They get a bunch of "news articles" talking about how the ad was made. Otherwise most people would never even encounter the ad.

 

[jtk]

Same sort of physical (not CGI) filming techniques used in original Star Wars.