SX-70 in Men's Wearhouse advertisements

Men's clothing stores seem to enjoy placing older film cameras in their ads. First we had Jos. A. Bank showing a Kodak Retina Automatic III, then Men's Wearhouse [sic] followed with a Hasselblad 500C and now an SX-70:

(smartphone photos of my ancient TV)

Ya, for their summer line of clothes, it'll probably be 3 dudes having coffee around a Jobo Processor. lol

Man, the least they could do is give the guy a Leica.

Because holding a retro film camera makes you look classy, sophisticated and interesting, with a hint of rebellious, counter-culture attitude. In contrast, holding a digital camera makes you look like an annoying tourist, and a person easily swayed by mass marketing.

Well put.