In Europe (and maybe elsewhere) Fuji have an economy line of 35mm ISO 200 colour print film. Superficially the packaging looks the same as Superia but it's not labelled as such (nor is it labelled Super). You can sometimes find it in Asda supermarkets & as a free film given in D & P outlets when youi have a film processed. My guess woulds be that its probably an earlier emulsion than Superia. Anyway its perfectly OK for general use.
Saw somone going to buy 5 rolls of that stuff in Boots today, I told him that for £2 more in Jessops he could get 5x36 Superia rather than 5x24 Fuji 200.
My cousin brought a 10-pack Fuji 400 Super from Japan last year. I shot 2 rolls, and never going to use it again. Grain and latitude are bad.
Better stick with Superia.