Ok interesting. It's never had that blinking digits before when it reached the end of the roll. In fact the roll before the one i show in the video did this at frame 27, not 37. It was a 36 exp roll of provia 400x. Sadly one of the custom functions buttons doesn't work so i can't change anything.
Update. I was able to CLE all the custom functions and return them to normal. Strange, that it just started to behave this way. Looks like everything is operational and not being able to access the custom functions isn't that big of a deal.
I wonder why one roll decided to rewind at frame 27?