i would say it depends upon how long it will take you to finish the bulk roll. if you think you can shoot all the rolls within 2 years or so, just leave them at room temp. I have 1 bulk roll that has been at room temp for 2+ years and shoots fine. the exp date was last month, so Im not worried. if you bought expired film, than you can keep it in the fridge.
while Im not sure of if its bad for the film or not, I have always disliked taking film in and out of the freezer a lot. I just feel it cant be good for the film.
john