As long as you're consistent, it doesn't terribly matter (within the bounds of reasonableness).
I invert constantly for 30 seconds, then do five inversions in 5 seconds every 30 seconds. The only exception is if I use PMK, when I shake the tank fairly violently for about 3-4 seconds every 15 seconds. Once I forgot and used my old inversion system and I couldn't notice any difference, but I'd have to do further tests to know for sure. (The creator of the formula recommends the more rapid, violent agitation.)