With the 10% discount the prices on Ilford paper look pretty well unbeatable to me. I haven't compared the Ilford chemicals. There is a standard delivery charge which probably means that with a combined paper and chemical order, the postage is pretty well unbeatable too.
First benefit from Brexit?
On a more serious level and if the discount is a promotion part-funded by Ilford itself to its bigger retailers then you have got to wonder if Ilford is seizing the opportunity to steer customers away from other EU suppliers such as Foma and Adox, given the dip in the £ to euro exchange rate.
Just some idle and very speculative thoughts on my part of course
pentaxuser