Signtings

Noticed a couple of LF signtings on TV recently.

One was a commercial for some forgettable product that was illustrated by images of some old Graphic cameria. The objective was to invoke a sense of history.

The other was on the HGTV program "House Hunters" in which the person who was looking for a new house was a professional photographer. At the end of the show, she was shown in the studio space she created in the living room of her new house using a 4x5, a Cambo I believe.

Yes, we still get a little respect.

General Motors and one of the Medical companies also have a couple of ad's running right now, one with a Wisner 4x5 and the GM ad has what looks to be a Deardorff 8x10 in it.

Don't forget the Cheetos commercial where they show the kid getting his picture taken by a guy using a 4x5 (who neither pulls the darkslide nor changes the holder, yet at the end of the commercial, takes 3 or 4 pics in rapid succession.

There's also a retirement planning services ad that shows a guy using an 8x10 of some kind.

On CBS sunday morning they did a segment on Daguerotypes (sp) and the photographer was using an 8x10 Deardorf, preaty nifty looking camera, and print.