If you have the "B" lever down to limit upward travel of the piston, then, if the piston and shutter are clean and move freely, you should be able to create suction on the bulb and cause the piston to fall, thus closing the shutter.
So, you would squeeze the bulb, with your finger over the hole on the end of the bulb to open the shutter, keep the bulb squeezed, finger over hole, and
at the end of your exposure release squeeze pressure-still keeping finger over hole-and allow the bulb to reinflate thus causing the piston to drop. This is how it should work for "B" exposures. Remember, don't take your thumb off the hole at end of bulb during the whole exposure and close.