The emulsion side of films or plates can be cleaned with naphtha using a small swatch of freshly-laundered (no fabric softener) soft cotton cloth or a tuft of cotton. The dampened cloth or tuft should touch the emulsion very lightly. Keep the action gentle and discard the cloth should it fall to the floor and use a fresh piece. It must be clean so that no particles (that might scratch the emulsion) are present. Then a squeeze-bulb blower can be used to puff off any small particles left from the cleaning pad.
Naphtha is anhydrous, so it won’t soften the emulsion, but will dissolve oily or waxy deposits. It can also dissolve such deposits from the base side without damage. Water-based cleaners, such as Windex can’t remove such deposits without considerable friction, which we must avoid on the emulsion side.
Test a corner to verify that this does no harm before proceeding. I have done this with films and prints for years. I have also used this on glass-plate negatives from the 1880s – 1915 or so. I’ve never observed any ill effects to my films, plates, or prints that I’ve cleaned with naphtha.
Naphtha won’t dissolve deposits of some water-soluble materials. It will remove greasy fingerprints, lipstick, grease pencil, and other such debris. When films are handled with sweaty hands, the water component can soften the emulsion and leave the 3-dimensional impression of fingerprints permanently embossed into the surface of the emulsion. These cannot be helped by cleaning.
The easiest-to-use, readily-available appropriate solvent is cigarette-lighter fluid, such as Ronsonal or Zippo. It’s naphtha. I’ve used this for film and print cleaning since 1989 or so.
If the emulsion shows any cracking or flaking in some areas, it’s best to leave those areas alone. Otherwise, the cleaning cloth or cotton tuft might catch the edge of damaged emulsion, lift the edge and make it worse.
I don’t recommend alcohol, since it usually contains at least some water, and that might soften the emulsion during the cleaning process. I have seen alcohol cause considerable curling of some film types, causing it to roll into a tube.