UPDATE:
thank you all for answering and a special thanks to Ian C.
Advancing the frame counter is done by advancing the black winding cylinder right under the film counter window WHILE holding down a small metal lever under the counter. In my RZ back it was hidden under the light seal foam.
If you want to advance it further after winding is 'done', use a pen to press a metal button inside a the metal part that attaches the back to the body. Otherwise, the film counter would stay at '1'.
Hope this would be helpful to someone!