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Rollieflex is back, actually never quit.

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Doesn't sound like much at all.
Looks like they will be moving with digital but that's not even clear. They mention technology and optical.. could be anything.
Very confusing press release, poorly done.
 
That is a bad news release. Dumb question, will Rolleiflex TLR's still be made? What are the other products the revived firm will design and or manufacture? Is there a new website for us to visit? Aside from the new owner, who else is involved? Is there a new sales strategy?

Whoever is doing public relations for the revived firm should learn what they are doing before throwing a news release out there for the world to digest.
 
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