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Rollei RPX 100/400 film now more expensive than Ilford FP4/HP5. What gives?

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Could the brand itself, possibly have something to do with the cost of Rollei being more expensive than Ilford?

Take AgfaPhoto for example. The Agfa name and brand has been around for decades. Printed right on a box of AgfaPhoto APX film: Agfa-Gevaert issued a license to AgfaPhoto Holding GmbH (presumably to use the Agfa name and logos). AgfaPhoto Holding then issued a sub-license to Lupus Imaging & Media to use the AgfaPhoto name and logo on cameras, film and other products.

Licensing is also a business, it's not without cost.

Given that both the Agfa and Rollei brands have been around for decades, it could be said that they are both premium brands, that obviously could command a higher price.
 
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Brands can deteriorate very quickly.
For instance the number of 20 year olds than can begin anything with AGFA is nihil. In Contrast to Polaroid which over the years entered pop culture and social media.
 
They surely are. Agfa/Rollei command a certain trust. At least part of those 9.99 dlls are for the name licenser.
 
AgX said:
Brands can deteriorate very quickly.
For instance the number of 20 year olds than can begin anything with AGFA is nihil. In Contrast to Polaroid which over the years entered pop culture and social media.
Click to expand...

I guess so. Depends on the market segment.

Rollei, on the otherside, seeing it on t-shirst and keychains on Aliexpress so maybe it is a little part of pop culture.
 
AnselMortensen said:
Extra point scored for name-dropping my favorite movie.
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Yes Harry Lime is a name to be conjured with but Fantome 8 sounds like some gentleman rogue in a kid's book who only steals from the rich :smile:

A piece of trivia now. The theme was played by the Austrian zither player Anton Karas whose playing became very popular in the U.K. No mean feat in the early 50s for an Austrian who had fought in the Wehrmacht during WWII. I heard the story that he was invited to play in the U.K. and was given a great intro by the compere. The audience then began to whistle, a sign in the U.K. of delight but not so in mainland Europe where it signalled disapproval It was the U.K. 's equivalent of booing and he refused to come out until he was assured that in the U.K. whistling was a sign of approval

pentaxuser
 
AgX said:
Brands can deteriorate very quickly.
For instance the number of 20 year olds than can begin anything with AGFA is nihil. In Contrast to Polaroid which over the years entered pop culture and social media.
Click to expand...

My father once had an Agfa Paramat camera, 35mm half-frame. It took fantastic pictures.
 
Marcelo Paniagua said:
They surely are. Agfa/Rollei command a certain trust. At least part of those 9.99 dlls are for the name licenser.
Click to expand...

Online, I'm seeing $9.99 (USD) for the AgfaPhoto APX 135-36 ISO 400 film and $6.99 for the 135-36 ISO 100. I can definitely see a couple of dollars from each going towards licensing fees.
 
I was under the impression that MACO had purchased the right to use the name - I don't think they are renting it!
 
MattKing said:
I was under the impression that MACO had purchased the right to use the name - I don't think they are renting it!
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No, the brand is in Germany and abroad held by a german trading firm who bought it some years ago and use it for themselves and their products. They license it to Maco for their films and chemicals.
 
MattKing said:
I was under the impression that MACO had purchased the right to use the name - I don't think they are renting it!
Click to expand...
They purchased the right to use it on certain products eg. light-sensitive materials and darkroom chemicals. I saw the name Rollei also on cheap Chinese plastic crap in Action (like a AliExpress but then in a brick and mortar store), I am sure Maco has nothing to do with that.
Not only Rollei was used, also other once big German names were used, for example Telefunken. If something has a German name people think it must be good :laugh:

"What a shitty wrench you have there"
-But it is German, isn't it?
"No, it has a German name on it. Stahlkraft is something different than Stahlwille":mad:
 
Next thing you lot are going to say is modern Voigtlander lenses aren't German, and Santa Claus does not exist.
 
Huss said:
Next thing you lot are going to say is modern Voigtlander lenses aren't German, and Santa Claus does not exist.
Click to expand...

Santa Claus does not exist and Voigtlander stole lens designs and sold them as his own.
 
Marcelo Paniagua said:
You shouldn't believe everything you read on internet. In particular, the Santa Clause part.
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San is a male saint.
Santa is a female saint.
So is Santa Claus a cross dresser or a transsexual?
 
Rollei brand is licensed by RCP Technik Verwaltungs GmbH

Ilford/Rollei Pricing differential may simply reflect a different cycle of pricing revisions, harman/ilford typically review prices around March/April, but price revisions for supply of contracted product may depend on dates in contract arrangements, as well as maco views about what pricing the market will bear.
 
Huss said:
Next thing you lot are going to say is modern Voigtlander lenses aren't German, and Santa Claus does not exist.
Click to expand...
That's true, because we have Sinterklaas (5th December) and no Santa claus like the guy with christmas that many other parts of the world have :happy:
 
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