Visible light is supposed to range from about 390 to 700 nm, so a 695 nm filter is in fact wiping out most of the visible spectrum. That said, I think the IR effects I got on IR400 were slightly better with a 720, but then too, my Wratten 89B was purchased circa 1965!
I'm fairly convinced the IR effects are further influenced by lighting, season of the year, etc., so I view all of it as a 'grande experiment'. It could be instructive to shoot the same scene with my 89B, 720 and 760 filters minutes apart some time, but the 89B is a series VII adapted to Bay I, and the others are 77 mm and 67 mm, so using them all on one of my cameras might be problematic (maybe gaffer's tape is in my future!)