I'm not against the aesthetic, I just think Grant turns it up to 11 and doesn't acknowledge it isn't the answer to everything.
One of my bikes from 13 years ago (sadly gone, try as I might, I found the TT on the LHT too long for my body). Apologies for the potato quality picture, it was taken on an old Windows Phone. This was taken from one of the scenic loop trails just outside of Gatlinburg, TN. Flat pedals for this trip so I didn't need to bring bike shoes and could do non-bike things while out riding. I did many centuries, gravel rides, and S240s on this bike. There's a Brooks saddle under that cover.
Chris