RIP Giorgio Armani /

For his editorials and ad campaigns, Giorgio Armani chose to work with up-and-coming photographers, who managed to capture his new, modern style, what was in fact Italian fashion at its most innovative hour, the 80’s, and for which the designer is largely responsible. Aldo Fallai, Peter Lindbergh, Norman Watson, Jaques Olivar and Enrique Badulescu were the ones who helped define Armani’s universe which revolved around a new, different, unconventional style: proposing the feminine-masculine game, the power look for women, the softened, deconstructed lines for men, a style that has evolved and strengthened in time, playing with proportions and softness, shapes and volumes.

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