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Hello friends,
as promised finally here my report from Photokina this september. Sorry for the delay, but I had (and still have) so much to do in my job.
As you from North America, the UK and Ireland, Scandinavia and Australia, and all the other regions and countries in the world being quite far away from Germany, could not visit the Photokina, Ive tried to be the eyes and ears for you.
I've talked to lots of companies.
Fortunately, the overall news are quite positive.
I will give you the most important facts concerning these companies (in alphabetical order):
Adox:
Adox presented their new Adox MCC 112 fibre base paper with semi-matt surface. They have matched the surface of their other fibre base paper Variotone.
The samples they presented at their booth looked excellent.
They have also presented wonderful BW slides from Adox films on a lightbox: Adox CMS 20 II with its unsurpassed, breathtaking resolution, sharpness and fineness of grain. The detail rendition is unbelievable (well I know, because I am using this film for years
). And with higher speed the wonderful Adox Silvermax and Adox CHS 100 II, developed in the outstanding reversal process of Klaus Wehner ( www.schwarz-weiss-dia.de ).
If you have never tried BW slides so far, go for it. They are wonderful.
AgfaPhoto / Lupus Imaging:
They remain committed to film and have assured that their current film portfolio will be unchanged for the mid-term future. Seems they have contracts for the next years with their film suppliers. They have also assured that their current films are all from fresh production. And that the European high volume lab companies like Cewe and Fuji Eurocolor continue offering film processing (and of course making RA-4 prints and photo books, which is by far their biggest business).
Bellini (http://www.bellinifoto.it/):
Bellini is producing photo chemistry since 1988. E6, C41, RA-4 and chemicals for BW. They even offer a BW reversal kit.
And they remain fully committed to classic film photography.
By the way, as they are also offering E6 chemistry:
We currently have only one manufacturer of colour reversal film with Fujifilm (and hopefully soon two with Film Ferrania). But we have 4 manufacturers of E6 chemistry!
So there is definitely no problem at all with E6 chemistry availability (unfortunately this nonsense has been very often told here on apug, please stop it!!).
CineStill Film:
The Brothers Wright from CineStill Film presented their 35mm film and started their Kickstarter campaign for their film in 120 format at Photokina:
Dead Link Removed
The Brothers Wright are very passionate for film and do an outstanding job with their young company; very nice guys.
They deserve our full support. Ive supported their project (as well as Ive supported the Film Ferrania Kickstarter). If you have not done it yet, please do it. For both companies. For the sustainable future of film. It is in our hands.
Film Ferrania:
Well, they have not had a booth at Photokina, but as we are talking about news here, it is of course important to talk about Film Ferrania, too.
Ive been there in Italy and visited the Ferrania factory last autumn (a report about that by me was published in the PhotoKlassik edition I.2014). And talked to Nicola Baldini, Marco Pagni and Marco Descalzo. These guys know what they are doing. The successful funding of their Kickstarter project is just the first step of very hard work for the next decade. They know about all the huge challenges in their project, they know how ambitious it is. They are not naïve, they have a realistic view on it. And they have the engineers who have produced film there for decades. They have the passion and self-confidence that they can successfully do it. With our help. Lets support them! For those, who have not pledged for their Kickstarter yet, please just do it.
Some apuggers here worried that Film Ferrania could have negative effects on Kodak Alaris, Fujifilm or even Ilford. Dont worry, that will not be the case. Film Ferrania has a realistic assessment, they dont want to replace any of the three, and they cannot replace them in the foreseeable future. Film Ferrania can be the urgently needed addition / completion to the market, filling the market gaps and niches. Especially the numerous market gaps in the colour film market. And dont forget how big this market still is: Depending on the country 75-90% of all sold photo films are colour films, the rest is BW.
What can we do and should do just now to support them besides supporting their Kickstarter project:
Support colour reversal film by using it regularly. Show it to other photographers, especially to young ones, educate them. Get others interested in it.
Reversal film is an absolutely unique photographic medium with strengths and characteristics no other photographic medium can offer. Reversal film cannot be replaced by negative film or digital!
It is an essential part of the photographic culture and heritage. And it absolutely deserves to be kept alive. And we need both Fujifilm and Film Ferrania for that.
Lots of the most iconic pictures in photographic history were shot on colour reversal film.
Photography would be very poor without it!!
Foma:
They said demand for their products is stable. They are currently focussing their efforts on improvements in their Fomatone paper line, making them capable for lith printing.
Fujifilm:
Concerning film they had a clear focus on Instax film and cameras at their booth. There were several dedicated sub-booths for the Instax camera lines and films.
The new Instax Wide 300 camera was of course introduced. Fujifilm sold 2,3 million (!) new Instax cameras last year. Demand is significantly increasing.
The responsible Manager for Film said, I quote: Fujifilm remains committed to film. When I will retire in 20 years, Fujifilm will still produce film.
O.k.: Fujifilm is doing a very good job with their Instax line: They are doing an effective marketing, which results in increasing sales. New products are introduced. Fine.
Same with RA-4 paper: Increased budget for R&D, new products, increasing sales. Fine.
So dear Fuji people, if you would show more commitment and more action in the field of conventional photo film, if you would start marketing again, and improve the distribution of your film products, you could definitely stabilise (or even increase) your sales.
It is now time to transfer and adjust your succesful strategy with Instax and RA-4 to classic film!
Ilford Photo / Harman technology:
Finally this year they had their own booth, again. Well, weve missed it in 2012.
The new fibre base papers were presented, as well as the prototype of a 120 Titan pinhole camera.
But the most important news were: Finally a stabilisation in demand during the last months. Hopefully it is a sustainable stabilisation.
And Simon presented the plans for their restructuring and modernisation of their factory in Mobberley. Awesome! Put in short, simple words: In the end it will be a new, very modern, efficient and much more environmentally friendly factory. The BW film and paper factory for the 21th century. This project is even much bigger, with much higher investments than the Film Ferrania project.
Well, that is a commitment to film and silver-halide paper! Ilford Photo believes in the future of film.
Well, must I mention that I had a very big smile on my face after my meeting with Simon ..
.
Impossible Project:
Very interesting news in the talk with the Impossible manager, too: Demand for Impossible film is increasing. They expect to sell about a million film packs this year. Demand for their refurbished Polaroid cameras is significantly increasing as well. They sold more than 30,000 last year, and had to hire five more technicians for the refurbishment department in the factory in Enschede to keep with the increasing demand. Next year they will introduce their own first new camera.
The main strategy of the company has changed lately: Full concentration now on R&D and film quality improvements. They want to make their films better as soon as possible. This year already a new BW film will be introduced.They said it should be a bit better compared to the last original polaroid BW films. Next year a new colour film will follow.
R&D is located both in the factory in Enschede, the Netherlands, and at their partner InovisProject (InovisCoat) in Monheim, Germany. The Germans are also producing the negative film base for the Impossible films.
Regarding all the understandable and legitimate excitement about the Film Ferrania project it is worth to know that with InovisProject a very modern, medium sized film factory for both colour and BW silver-halide products is running since 2009/10. They are producing colour and BW films / papers for several partners.
Kaiser (http://www.kaiser-fototechnik.de/de/index.asp):
They have assured to keep the numerous products for classic film photography in their programme, including their complete enlarger line. Demand is somewhat stable. They have introduced a new, quite interesting loupe: Originally intended for backside monitors of digital cameras, it works also very well for negatives and slides up to 4,5x6 format. I tried it with my slides at their booth.
Kienzle (http://www.kienzle-phototechnik.de/):
They are producing all you need for making wonderful prints in your lab. And their products are on a very high quality level. You have a special wish? They will make it for you. They even make parts for Leica and Durst enlargers.
They told me it was the best Photokina for them ever. So much interest from photographers that they even hardly had the time to take a break and eat something.
Kodak Alaris:
Besides their digital products they have presented their film and RA-4 paper line. And the new RA-4 Endura Canvas paper was introduced. Their film portfolio will remain unchanged for the foreseeable future they said.
Original quote from the film manager: We want to sell our RA4 paper from our own factory. We can sell more of it if we also offer film.
Some months ago in an official statement Kodak Alaris said that last year their amateur film sales declined by 30%, their professional film sales increased by + 15%.
This data was confirmed at Photokina. The big decline in amateur film sales was partly due to the fact that Kodak Alaris quit the private label film business. The increase in professional film was partly influenced by panic / hoarding purchases from photographers who have misinterpreted the chapter 11 situation in 2012/2013.
But in general Alaris is quite satisfied with the professional film business doing well. Unfortunately the colour negative amateur film business is still the Achilles heel and significantly declining.
Leica:
Leica was very succesful during the last years, and built a new factory in Wetzlar. Besides their new digital products the new film Leica M-A was introduced. Ive talked to the responsible product manager for the Leica M system. He told me that last year the sales for the M7 and MP have been a bit higher than in 2012 (1000 film M cameras were produced last year). They expect the demand for their film M cameras to be stable to slightly increasing in the next years.That is why they have introduced now a third film based M with the M-A.
AFAIK that is the first time in their history that three film M cameras are offered at the same time.
And also very positive: From next year on Leica will offer new courses for classic film photography at their Leica Akademie.
Lucky:
@ Ricardo Miranda: You asked me to ask them about their color films. I did ask them. Their answer was very clear: No chance at all for a re-introduction of their colour films.
But they will continue producing RA-4 paper.
Lomography:
They had exceptionally high growth rates in the period from 2005 to 2011. But they had grown too fast, in 2012 the situation changed, demand declined and they had to re-structure their business. They closed several of their Gallery Stores, and the Embassy Stores were sold to the former store managers and / or investors. The last two years were quite hard for them, but the restructuring was succesful and the new strategy is working now.Their recent Kickstarter projects for the Petzval lens and the Lomo Instant camera were very successful. The new LC-A-120 has been introduced.
They are working on further new products, including another new film.
Maco / Rollei-Film:
Maco has extended their RPX film programme: RPX 25 and RPX 400 are now also available in 4x5 sheet film.
Furthermore Rollei CN 200 and CR 200 are now available in a new, improved packaging.
And very exciting: Contracts between the cooperation partners of further production of the unique Imago Direct Positive Paper were finished. The Imago paper is coated on Melinex PET base, the same base Ilfochrome was coated on. This gives the unsurpassed brillance and long term stability. An outstanding paper for use in cameras, and for making direct BW prints from transparencies.
Photostar / Tura:
Their main business is RA-4 paper, finished by their own and distributed under their own brand Tura. Main markets are in South America, Africa and Asia. They were very satiesfied with the business at Photokina, and reported increasing sales.
Reflecta:
They introduced two improved 35mm scanners with higher resolution and better Dmax capability, the Reflecta ProScan 10T and the RPS 10M.
They reported increasing demand for their scanners.
Rodenstock:
The production numbers for their enlarging lenses are on a record level (!). Demand comes from the industry, using these top-quality lenses for surveillance in certain production steps.
Well, we as photographers do benefit from that and have the full range of these outstanding lenses available ( I use an Rodenstock APO-Rodagon N 2,8/50 for 35mm format in my lab; outstanding quality, delivers much better detail rendition than even the best drumscanners; Ive made the direct comparison tests).
Large Format Lenses: Production is going on. Their stock of Copal shutters is likely good for another 2-3 years, and they are working on different alternatives for the Copal shutters. They are optimistic that they will find a good solution.
Tetenal:
Tetenal has introduced three new products: Film developer Paranol S, warm tone paper developer Variobrom WA and Stabinal, a stabiliser for silver in prints.
Voigtländer:
The current line of cameras will be continued. At Photokina they got increasing interest from young photographers for their cameras.
At the end some general comments:
Ive also talked to Lab owners from different countries. Those, who are very active in marketing for their film development and print services and classic photography in general were quite satiesfied and reported stable to increasing business. Especially those who are running their own internet blogs and Facebook pages.
Those who are passive and dont do any marketing reported about problems in their business.
Unfortunately only a very small percentage of the labs is active in marketing.
The same concerning film, paper, photo chemistry: Those manufacturers and distributors who are active in marketing all reported at least better business results compared to the companies without or with very little marketing.
Not surprising at all. Effective marketing is the key factor for a sustainable future of classic film photography.
And of course it is also in our hands as photographers, it is in our responsibility. There is a lot we can do:
- lets give the digital cameras a break, shoot more film, make more prints on silver halide papers
- use the wonderful variety film offers: colour reversal film, BW reversal film, colour negative film, BW negative film and instant film
- be a film ambassador: get other photographers interested in film
- if you have an internet homepage / blog or use social media like facebook: spread the word there why you enjoy using film; support others who want to start with film
- educate the next, young generation in classic film photography.
In 2007 / 2008 all the experts were absolutely convinced that instant film will be the first film type completely killed by digital imaging.
But now instant film is the first film type with a real and strong revival.
If that is possible with instant film, than it can be possible with the other film types as well.
It is hard work, but possible.
Lets do it!!!
Best regards,
Henning
as promised finally here my report from Photokina this september. Sorry for the delay, but I had (and still have) so much to do in my job.
As you from North America, the UK and Ireland, Scandinavia and Australia, and all the other regions and countries in the world being quite far away from Germany, could not visit the Photokina, Ive tried to be the eyes and ears for you.
I've talked to lots of companies.
Fortunately, the overall news are quite positive.
I will give you the most important facts concerning these companies (in alphabetical order):
Adox:
Adox presented their new Adox MCC 112 fibre base paper with semi-matt surface. They have matched the surface of their other fibre base paper Variotone.
The samples they presented at their booth looked excellent.
They have also presented wonderful BW slides from Adox films on a lightbox: Adox CMS 20 II with its unsurpassed, breathtaking resolution, sharpness and fineness of grain. The detail rendition is unbelievable (well I know, because I am using this film for years
). And with higher speed the wonderful Adox Silvermax and Adox CHS 100 II, developed in the outstanding reversal process of Klaus Wehner ( www.schwarz-weiss-dia.de ).If you have never tried BW slides so far, go for it. They are wonderful.
AgfaPhoto / Lupus Imaging:
They remain committed to film and have assured that their current film portfolio will be unchanged for the mid-term future. Seems they have contracts for the next years with their film suppliers. They have also assured that their current films are all from fresh production. And that the European high volume lab companies like Cewe and Fuji Eurocolor continue offering film processing (and of course making RA-4 prints and photo books, which is by far their biggest business).
Bellini (http://www.bellinifoto.it/):
Bellini is producing photo chemistry since 1988. E6, C41, RA-4 and chemicals for BW. They even offer a BW reversal kit.
And they remain fully committed to classic film photography.
By the way, as they are also offering E6 chemistry:
We currently have only one manufacturer of colour reversal film with Fujifilm (and hopefully soon two with Film Ferrania). But we have 4 manufacturers of E6 chemistry!
So there is definitely no problem at all with E6 chemistry availability (unfortunately this nonsense has been very often told here on apug, please stop it!!).
CineStill Film:
The Brothers Wright from CineStill Film presented their 35mm film and started their Kickstarter campaign for their film in 120 format at Photokina:
Dead Link Removed
The Brothers Wright are very passionate for film and do an outstanding job with their young company; very nice guys.
They deserve our full support. Ive supported their project (as well as Ive supported the Film Ferrania Kickstarter). If you have not done it yet, please do it. For both companies. For the sustainable future of film. It is in our hands.
Film Ferrania:
Well, they have not had a booth at Photokina, but as we are talking about news here, it is of course important to talk about Film Ferrania, too.
Ive been there in Italy and visited the Ferrania factory last autumn (a report about that by me was published in the PhotoKlassik edition I.2014). And talked to Nicola Baldini, Marco Pagni and Marco Descalzo. These guys know what they are doing. The successful funding of their Kickstarter project is just the first step of very hard work for the next decade. They know about all the huge challenges in their project, they know how ambitious it is. They are not naïve, they have a realistic view on it. And they have the engineers who have produced film there for decades. They have the passion and self-confidence that they can successfully do it. With our help. Lets support them! For those, who have not pledged for their Kickstarter yet, please just do it.
Some apuggers here worried that Film Ferrania could have negative effects on Kodak Alaris, Fujifilm or even Ilford. Dont worry, that will not be the case. Film Ferrania has a realistic assessment, they dont want to replace any of the three, and they cannot replace them in the foreseeable future. Film Ferrania can be the urgently needed addition / completion to the market, filling the market gaps and niches. Especially the numerous market gaps in the colour film market. And dont forget how big this market still is: Depending on the country 75-90% of all sold photo films are colour films, the rest is BW.
What can we do and should do just now to support them besides supporting their Kickstarter project:
Support colour reversal film by using it regularly. Show it to other photographers, especially to young ones, educate them. Get others interested in it.
Reversal film is an absolutely unique photographic medium with strengths and characteristics no other photographic medium can offer. Reversal film cannot be replaced by negative film or digital!
It is an essential part of the photographic culture and heritage. And it absolutely deserves to be kept alive. And we need both Fujifilm and Film Ferrania for that.
Lots of the most iconic pictures in photographic history were shot on colour reversal film.
Photography would be very poor without it!!
Foma:
They said demand for their products is stable. They are currently focussing their efforts on improvements in their Fomatone paper line, making them capable for lith printing.
Fujifilm:
Concerning film they had a clear focus on Instax film and cameras at their booth. There were several dedicated sub-booths for the Instax camera lines and films.
The new Instax Wide 300 camera was of course introduced. Fujifilm sold 2,3 million (!) new Instax cameras last year. Demand is significantly increasing.
The responsible Manager for Film said, I quote: Fujifilm remains committed to film. When I will retire in 20 years, Fujifilm will still produce film.
O.k.: Fujifilm is doing a very good job with their Instax line: They are doing an effective marketing, which results in increasing sales. New products are introduced. Fine.
Same with RA-4 paper: Increased budget for R&D, new products, increasing sales. Fine.
So dear Fuji people, if you would show more commitment and more action in the field of conventional photo film, if you would start marketing again, and improve the distribution of your film products, you could definitely stabilise (or even increase) your sales.
It is now time to transfer and adjust your succesful strategy with Instax and RA-4 to classic film!
Ilford Photo / Harman technology:
Finally this year they had their own booth, again. Well, weve missed it in 2012.
The new fibre base papers were presented, as well as the prototype of a 120 Titan pinhole camera.
But the most important news were: Finally a stabilisation in demand during the last months. Hopefully it is a sustainable stabilisation.
And Simon presented the plans for their restructuring and modernisation of their factory in Mobberley. Awesome! Put in short, simple words: In the end it will be a new, very modern, efficient and much more environmentally friendly factory. The BW film and paper factory for the 21th century. This project is even much bigger, with much higher investments than the Film Ferrania project.
Well, that is a commitment to film and silver-halide paper! Ilford Photo believes in the future of film.
Well, must I mention that I had a very big smile on my face after my meeting with Simon ..
.Impossible Project:
Very interesting news in the talk with the Impossible manager, too: Demand for Impossible film is increasing. They expect to sell about a million film packs this year. Demand for their refurbished Polaroid cameras is significantly increasing as well. They sold more than 30,000 last year, and had to hire five more technicians for the refurbishment department in the factory in Enschede to keep with the increasing demand. Next year they will introduce their own first new camera.
The main strategy of the company has changed lately: Full concentration now on R&D and film quality improvements. They want to make their films better as soon as possible. This year already a new BW film will be introduced.They said it should be a bit better compared to the last original polaroid BW films. Next year a new colour film will follow.
R&D is located both in the factory in Enschede, the Netherlands, and at their partner InovisProject (InovisCoat) in Monheim, Germany. The Germans are also producing the negative film base for the Impossible films.
Regarding all the understandable and legitimate excitement about the Film Ferrania project it is worth to know that with InovisProject a very modern, medium sized film factory for both colour and BW silver-halide products is running since 2009/10. They are producing colour and BW films / papers for several partners.
Kaiser (http://www.kaiser-fototechnik.de/de/index.asp):
They have assured to keep the numerous products for classic film photography in their programme, including their complete enlarger line. Demand is somewhat stable. They have introduced a new, quite interesting loupe: Originally intended for backside monitors of digital cameras, it works also very well for negatives and slides up to 4,5x6 format. I tried it with my slides at their booth.
Kienzle (http://www.kienzle-phototechnik.de/):
They are producing all you need for making wonderful prints in your lab. And their products are on a very high quality level. You have a special wish? They will make it for you. They even make parts for Leica and Durst enlargers.
They told me it was the best Photokina for them ever. So much interest from photographers that they even hardly had the time to take a break and eat something.
Kodak Alaris:
Besides their digital products they have presented their film and RA-4 paper line. And the new RA-4 Endura Canvas paper was introduced. Their film portfolio will remain unchanged for the foreseeable future they said.
Original quote from the film manager: We want to sell our RA4 paper from our own factory. We can sell more of it if we also offer film.
Some months ago in an official statement Kodak Alaris said that last year their amateur film sales declined by 30%, their professional film sales increased by + 15%.
This data was confirmed at Photokina. The big decline in amateur film sales was partly due to the fact that Kodak Alaris quit the private label film business. The increase in professional film was partly influenced by panic / hoarding purchases from photographers who have misinterpreted the chapter 11 situation in 2012/2013.
But in general Alaris is quite satisfied with the professional film business doing well. Unfortunately the colour negative amateur film business is still the Achilles heel and significantly declining.
Leica:
Leica was very succesful during the last years, and built a new factory in Wetzlar. Besides their new digital products the new film Leica M-A was introduced. Ive talked to the responsible product manager for the Leica M system. He told me that last year the sales for the M7 and MP have been a bit higher than in 2012 (1000 film M cameras were produced last year). They expect the demand for their film M cameras to be stable to slightly increasing in the next years.That is why they have introduced now a third film based M with the M-A.
AFAIK that is the first time in their history that three film M cameras are offered at the same time.
And also very positive: From next year on Leica will offer new courses for classic film photography at their Leica Akademie.
Lucky:
@ Ricardo Miranda: You asked me to ask them about their color films. I did ask them. Their answer was very clear: No chance at all for a re-introduction of their colour films.
But they will continue producing RA-4 paper.
Lomography:
They had exceptionally high growth rates in the period from 2005 to 2011. But they had grown too fast, in 2012 the situation changed, demand declined and they had to re-structure their business. They closed several of their Gallery Stores, and the Embassy Stores were sold to the former store managers and / or investors. The last two years were quite hard for them, but the restructuring was succesful and the new strategy is working now.Their recent Kickstarter projects for the Petzval lens and the Lomo Instant camera were very successful. The new LC-A-120 has been introduced.
They are working on further new products, including another new film.
Maco / Rollei-Film:
Maco has extended their RPX film programme: RPX 25 and RPX 400 are now also available in 4x5 sheet film.
Furthermore Rollei CN 200 and CR 200 are now available in a new, improved packaging.
And very exciting: Contracts between the cooperation partners of further production of the unique Imago Direct Positive Paper were finished. The Imago paper is coated on Melinex PET base, the same base Ilfochrome was coated on. This gives the unsurpassed brillance and long term stability. An outstanding paper for use in cameras, and for making direct BW prints from transparencies.
Photostar / Tura:
Their main business is RA-4 paper, finished by their own and distributed under their own brand Tura. Main markets are in South America, Africa and Asia. They were very satiesfied with the business at Photokina, and reported increasing sales.
Reflecta:
They introduced two improved 35mm scanners with higher resolution and better Dmax capability, the Reflecta ProScan 10T and the RPS 10M.
They reported increasing demand for their scanners.
Rodenstock:
The production numbers for their enlarging lenses are on a record level (!). Demand comes from the industry, using these top-quality lenses for surveillance in certain production steps.
Well, we as photographers do benefit from that and have the full range of these outstanding lenses available ( I use an Rodenstock APO-Rodagon N 2,8/50 for 35mm format in my lab; outstanding quality, delivers much better detail rendition than even the best drumscanners; Ive made the direct comparison tests).
Large Format Lenses: Production is going on. Their stock of Copal shutters is likely good for another 2-3 years, and they are working on different alternatives for the Copal shutters. They are optimistic that they will find a good solution.
Tetenal:
Tetenal has introduced three new products: Film developer Paranol S, warm tone paper developer Variobrom WA and Stabinal, a stabiliser for silver in prints.
Voigtländer:
The current line of cameras will be continued. At Photokina they got increasing interest from young photographers for their cameras.
At the end some general comments:
Ive also talked to Lab owners from different countries. Those, who are very active in marketing for their film development and print services and classic photography in general were quite satiesfied and reported stable to increasing business. Especially those who are running their own internet blogs and Facebook pages.
Those who are passive and dont do any marketing reported about problems in their business.
Unfortunately only a very small percentage of the labs is active in marketing.
The same concerning film, paper, photo chemistry: Those manufacturers and distributors who are active in marketing all reported at least better business results compared to the companies without or with very little marketing.
Not surprising at all. Effective marketing is the key factor for a sustainable future of classic film photography.
And of course it is also in our hands as photographers, it is in our responsibility. There is a lot we can do:
- lets give the digital cameras a break, shoot more film, make more prints on silver halide papers
- use the wonderful variety film offers: colour reversal film, BW reversal film, colour negative film, BW negative film and instant film
- be a film ambassador: get other photographers interested in film
- if you have an internet homepage / blog or use social media like facebook: spread the word there why you enjoy using film; support others who want to start with film
- educate the next, young generation in classic film photography.
In 2007 / 2008 all the experts were absolutely convinced that instant film will be the first film type completely killed by digital imaging.
But now instant film is the first film type with a real and strong revival.
If that is possible with instant film, than it can be possible with the other film types as well.
It is hard work, but possible.
Lets do it!!!
Best regards,
Henning
.
