Bulbs will loose brightness over time, because the tungsten plates onto the inner surface of the glass. The halogen gas slows this down, which is why quartz halogen bulbs can burn at higher temperatures than a "standard" bulb, but it doesn't stop it. Often, the inside of the glass in a very old bulb will be completely black.
I think the difference you notice with the new bulb must be from a color temperature difference. I couldn't find any color temp specs for those two bulbs, but since they are the same wattage, something else has to change to get more light output.
My undestanding is that dichroic filters do not fade. They produce the color from a thin film on glass, and produce the color by interference rather by a dye as with colored filters. It's the same phenomena at work as with the anti-reflection coating on lenses.