So let's say I'm converting a focal length in 35mm to 4x5, and I assume I will crop the 4x5 negative down to the 35mm aspect ratio. What is the conversion factor?
The long dimension on your 4x5 negative is 5 inches = 127mm
The long dimension on your 35mm negative is 36mm
The conversion factor is the ratio between the two long dimensions: 127/36 = 3.528
So your 28mm lens needs to be replaced by 3.528 x 28mm = 98.8 ml on the 4x5 camera - say 100mm.
Compare that with the situation where you were usually using your 28mm to create 8x10 prints - i.e. actually using just a 24mm x 30mm portion of each negative.
The long dimension on your 35mm negative is 30mm
The conversion factor is the ratio between the two long dimensions: 127/30 = 4.233
So your 28mm lens needs to be replaced by 4.233 x 28mm = 118.5 mm on the 4x5 camera - say 120mm.