Qantas promoting TLRs

Kevin Caulfield · May 5, 2011

I just received my annual membership update with the new card from Qantas, and the flyer containing the Qantas Gold card features a young lady brandishing some kind of TLR. It is shown from one side and you can just make out the two lenses behind the foreground stalks of wheat or whatever. It seems to be a trend here in Australia to use film cameras in advertising. Very cool.

woodsb · May 6, 2011

The past year or so I started to see more and more adds, mainly clothing companies, showing old SLRs or polaroid cameras. That's indeed very good.

What I'm not sure is if there is a possible legal issue if they would use recent gear in their adds...

film_man · May 6, 2011

Legal issue? What for, the free advertising?

Steve Smith · May 6, 2011

film_man said:
Legal issue? What for, the free advertising?

Agreed. What possible legal issue could there be with just holding something? It's not making a derogatory or defamatory statement.

Steve.

Poisson Du Jour · May 6, 2011

We noticed that advert in our membership renewal too.
Good for Qantas with an imaginative angle on advertising, even if a TLR is challenging to place in context.

For the ad agencies managing huge account like that for Qantas, they frequently use retro, vintage or uncommon props in the shoots. Better a TLR or something interesting to grab the imagination than the latest and greatest digi...

What "legal issue" is being referred to here??

Steve Smith · May 6, 2011

Poisson Du Jour said:
What "legal issue" is being referred to here??

I don't think there is an issue as such, it was just the idea of one company showing another company's product in its advertisement.

It's no different from seeing a street full of Ford and General Motors cars in an advertisement or a TV program. If I was a manufacturer of a product I would welcome such free advertising.

Whilst it is common for TV companies to mask off manufacturer's logos when products are shown on TV programs (at least, they do here in the UK) this is more to appease their advertisers who might claim unfairness rather than any legal issue.

Steve.

Ross Chambers · May 6, 2011

A couple of passing tourist ladies commented favourably on my Yashicamat 124G this very day, perhaps they had travelled Qantas. Unfortunately they gave no indication that I personally showed any sign of being particularly interesting or cool. I don't use it very often, just needed a light weight MF camera today.

Pgeobc · May 6, 2011

Here in the U.S., Ancestry.com has a television ad that features a version of the Minolta Autocord. It is the one with two round light meter-type "eyes" on top. Very cool.

Moopheus · May 6, 2011

The other day I noticed one of those Progressive insurance ads showed the saleswoman holding what appeared to be some kind of Hawkeye Brownie-type camera.

My guess is that they add a kind of retro visual vibe to the shot, and they are cheap props that they don't have to worry about damaging.

Ezzie · May 8, 2011

I saw a Louis Vuitton chronograph ad with a hip guy brandishing a Hassy. I rather liked it.

Poisson Du Jour · May 8, 2011

^ Interesting. I had no idea that a venerable Hassy and a "hip guy" flashing Louis Vuitton could be a workable combo. Especially since LV isn't known for being hip.

pbromaghin · May 8, 2011

HaHa. Flo and her Brownie with auto winder and re-usable flash bulbs.

Ezzie · May 9, 2011

The LV ad in question is on this page: http://senatus.net/article/louis-vuitton-tambour-lv277-automatic-chronograph/

Poisson Du Jour · May 9, 2011

Love the mollycoddle grip on the Hassy. Edgy lighting is a bonus. Wonder where his Sekonic is??

Not so keen on the bland and unserviceable styling of the tick-tock.

EDIT: I have a POLAR watch with HR belt!

Kevin Caulfield · May 9, 2011

Ezzie said:
The LV ad in question is on this page: http://senatus.net/article/louis-vuitton-tambour-lv277-automatic-chronograph/

We had a different photo with the same bloke and same camera here in Australia in another LV ad.

Sorry, no scan available, but similar nervous holding stance.

Ross Chambers · May 10, 2011

About 3 months ago Sony (?) had a press ad in Australia which depicted a trendy looking young chap with the product in his hands and a Sekonic L 508 meter dangling from his neck. I asked their inquiry site whether if I bought this camera I would need a $600 meter as well. I'm still waiting for a reply, and I was very polite, I said nothing about it being an art designer's accessory to the ad. or just a wank. Nor did I say that I would absolutely never have my meter floating around in midair with a possibility of banging it into a hard surface.

Marc B. · May 10, 2011

A look back in time. Bridget Bardot being photographed on the street.
Lots of TLR's in use. cir: early 1960's maybe (?)

http://www.abc.net.au/reslib/200804/r241232_978461.jpg

komla · May 10, 2011

I read a 'my little pony' book to my daughter yesterday, one of the ponies had a TLR camera......

Ezzie · May 13, 2011

My little Pony wearing a TLR? My youngest is already experimenting with her iPod touch, and loves My little Pony. I'll have to find that episode and get her going on one of my TLR's (she's 5)

Steve Smith · May 13, 2011

I did a search for My Little Pony and Camera (sad isn't it?!) and all I found was a pony with a Polaroid instant camera so their tastes in cameras do vary a bit!

Steve.

Qantas promoting TLRs

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