Pricing your Prints?

I don't get out to see the galleries much, but still I enjoy keeping an eye on what photographers/artists are doing. Collector Daily has been an excellent resource for a number of years now. I've noticed that the prices galleries have placed on prints can fall anywhere on the map. $1,500 - $8,000 - $22,000 - $30,000 etc. I suspect there this is a supply/demand formula being used.

How do you price your prints? Are your current print prices based on previous sale prices? Do you compete price-wise with other photographers/artists in your specific region, and that determines your print prices?

Many thanks in advance.

I know in New Mexico, people wont pay that much for a fine art photograph. El Cheapo, aluminum prints are what people are after now days. Can you say "Kitsch".

It totally depends on whether you have been anointed by one of the very few people in the art world who determine if your stuff is "good" or not. Interpret "good" as meaning, can they make money from your stuff. If your photography is very similar to others then don't expect to retire on any print income. Once you are "discovered" by one of the say, half dozen influencers, then suddenly your prints will take on magical properties and prices will be set accordingly. Welcome to the real world.

they used to say $1 / square inch
but i feel important, i price mine expensive and i'm worth it !

( and since some folks are buying it, they think i am worth it too ! )

how much you can make from your prints will depend on several major factors.
Your reputation, whether your work is of marketable quality, whether your work is what people want for decor, whether galleries are prepared to exhibit your work, how well you can talk to people on opneing night of an exhibition, whether you can actually get people to come to an exhbition opening night, what percentage the gallery takes on sales, whether you are actually good at what you do, just to mention a few of the factors.

jnanian said:

they used to say $1 / square inch

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Is that why Gursky prints so big?

Eric Rose said:

It totally depends on whether you have been anointed by one of the very few people in the art world who determine if your stuff is "good" or not. Interpret "good" as meaning, can they make money from your stuff. If your photography is very similar to others then don't expect to retire on any print income. Once you are "discovered" by one of the say, half dozen influencers, then suddenly your prints will take on magical properties and prices will be set accordingly. Welcome to the real world.

Click to expand...

Actually Eric, I think you are being overly optimistic.

RobC said:

Is that why Gursky prints so big?

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nope, he prints big because for a long time photography is being compared with other types of art ...
paintings , lithography, mono prints and other things which are very large ..
and he commands a large price for his photographs because he is a known quantity that collectors want
to pay a lot of money for...

Lookie here.

http://petapixel.com/2015/02/22/pho...sold-nearly-half-a-billion-dollars-in-prints/