OP
while it would be nice if the companies advertised i don't really think it is money well spent at this point.
they have "stuff" on the web, and i imagine it is more cost effective than multi million dollar advertising campaigns.
buy mail order or buy local.
i am broke, flat broke, so i can't afford to buy my film local anymore ( plus everything is a special order )
and for the better part of 15 years except for a few times, i haven't bought anything but expired film
and bought film from friends because suits my purposes fine ..
on a similar note, i don't print my own color or commercial / work
and i used to send it out to a lab across the country to get it in 2 days in a box on my doorstep but i realized
a few years ago the printer down the street does as good if not better work, and costs almost the same,
i don't mind paying a few dollars extra to stop by, say hello drop off the "negatives / files &c " and pick them up again.
keeps her in business and she is the last lab around here. and when people ask who printed it, i direct more business her way.
1 film = 1 pint premium beer in a London pub. Film lasts longer.
thats why i make my own beer, and make my own dry plates and paper.