I've been handed Nikkor lenses from the early 60s that had never been serviced and were just beautiful in feel. Pentax lenses, same thing. The lubricants they used? Storage?
In general, modern greases are much better than older greases for longevity and not separating. But then you have to get the right combination of 'stickiness' and flow. I can't remember specifics right now, but I do remember hearing of lenses that needed grease to fill small gaps to prevent backlash and such. Grease was part of the design. Matching the combination of gap filling and proper stickiness is not easy. I know a guy who was a master in refurbishing antique guns and had a small jar of sperm whale oil because it was the only thing he could find that worked for certain mechanisms from the early 1800s.
Storage! And experience, of you or of the people servicing your lenses. Cinema repair people would be a nice resource since they probably are expected to match resistance, be consistent, etc. across lenses.