Sounds like you have a fine system.
I'm not nearly so well presented. I simply post my stuff on the internet 'cause I'm lazy.
Since Walt makes his living as a commercial photographer, I think I'll take that "lazy" part with a grain of salt. However, presenting yourself in a way that books commercial and editorial engagements is very different from the way in which you need to approach museums and galleries.
Very few photographers who want to show or be represented take this seriously enough. Museums and galleries are businesses and have little patience with a non business-like attitude. Would you go to a job interview with a two day beard and bluejeans on? Why should presenting your photos be any different?
Here are my rules. I've broken one of them (the first one) and it hurt me. I won't make that mistake again.
1) Don't show your work to anyone whom you seriously want to represent you or to show your work until you have amassed a credible body of work. That means
at least 40 prints which hang together as a body of work. They must be mounted, matted and sequenced properly so as to put your absolutely best foot forward. Size of the photographs is irrelevant, but the mats should be same size, ply and material.
2) You might not want to show them all, but you should always show at least 20 in my opinion. If you show Paletti 30 prints, for example, hell ask to see more. If you give him 30 more hell look at them all. But if you only give him 15 hell say that theres not enough there out of which to select a show,
even if he really likes your work. Help him out here. Give him something to work with. (Im just using him as an example because I know him so well and have watched his gallery develop. But Im fairly certain this principle is valid with all gallery owners.)
These first two are tough ones. The tendency is to try to show before you're really ready.
3) Always call and arrange a portfolio review rather than just showing up. Be on time, be brief and to the point. Time is money.
4) Stay away from non-professional venues. Having had prints hanging in Borders Books, Starbucks, etc. is the kiss of death as far as most gallery owners is concerned. And if it isnt you dont want to show there anyway. You are known by the company you keep. Keep asking yourself constantly: Do I want to be seen in this company?
5) Prepare an artistic resumé and keep it up to date. No Bravo Sierra, please. If you havent shown, just talk about where your interest in photography started and whos mentored you, etc.
6) Dont insult someone with an MFA (as a lot of gallery owners have) or Ph.D. by asking them to don cotton gloves when handling your prints.
7) This is a suggestion, not a rule: Consider getting together with some of your buds and putting together a group show. Here again, it needs to hang together thematically, but it can be a great way to get started. Thats what I did with the Azo show that we mounted in Rockville and it was a huge success, especially in Louisville. We all sold prints out of it.
It came about as the result of a proposal I made to the Metropolitan Center for the Visual Arts in Rockville, MD in response to a call for proposals by the Visarts Gallery Director. I collected slides of prints by the photographers I wanted to include, and sent them in along with the proposed theme and they loved it! Then Paletti had it shipped out to his gallery and showed it there.
Bear in mind that I dont care if I ever make a dime from photography. I only want to be shown. I have a day job which pays me well enough to buy the film and paper I need to make pictures. If you want to make money at it, Id suggest the Michael Smith model, which involves building a network of collectors who regularly purchase your work for their private collections. Thats an entirely different league and probably takes decades to really implement. (And by the way, he and Paula keep hundreds of prints ready to show at all times.)