Polaroid SX-70 Advertisement

Includes a detailed explanation of how the camera works:

http://www.youtube.com/watch?v=5jaiq_ZZ_eM&feature=youtu.be


Steve.

As simple as it looks, they put quite some effort in its construction.

But I very much like its outer design too. To be fair though, decennias earler there had been a quite similar design.


Back then my father bought it in the autofocus version, chromed and with true leather trim. Somehow I always handled it with utmost care, in order not to scratch it. In spite of its pure form it seemed very delicate to me, what of course was counterproductiive for actually using it. As was the price of a photograph.
I still got it, in virgin state...

AgX said:

As simple as it looks, they put quite some effort in its construction.

Click to expand...

One of Edwins Land's primary goals in designing something was to make it as simple as possible for the user by the use of clever design and technology. He called this simplicity through complexity (or something similar).

The Edwin Land biography Insisting on the Impossible is well worth reading.


Steve.

If you think about it, a pocketable (more or less), folding, MF SLR is too cool for words.

The innovation that went into every aspect of that camera deserves great respect.

bdial said:

If you think about it, a pocketable (more or less), folding, MF SLR is too cool for words.

The innovation that went into every aspect of that camera deserves great respect.

Click to expand...

So true. I like to remind people that Polaroid largely went under due to the criminal activity of the new owner. I don't know what would have happened if someone else had run the company, but I bet if the film could be (successfully) duplicated it would still be a profitable camera, although not the mainstay of a mega corporation. (My ex has mine.)