I've heard very good things about polaroid/impossible's newest film (released august). Apparently it's a considerable step forward from what they had on sale during their summer clear out. Has anybody else noticed they've stopped selling the original onestep on their website?
Perhaps Polaroid Originals has a keen advantage over Instax, especially with the average Joe, right in the name. Polaroid. The name Instax has not remotely even scratched the surface of American culture the way that Polaroid seems to have done....
well, I think it's interesting that bestbuy will be selling the polaroid onestep 2. You can currently find it available on their website for preorder. Maybe polaroid/impossible is going to sell it through more retail stores than just their own. Smart move really.
Good for them really. I wasn't a huge fan of their last iteration of impossible film, but considering where they started and the challenges faced it's nice to see a film company succeed.