.photo Domain Name

I noticed that FADU now includes www.FADU.photo for their website, which got me to thinking about my own website.
Has anyone here started using the ".photo" top tier domain name for their website? Are the search engines finding your website? Other good/bad experiences?

I've had 2 of then for about 4 or 5 months now. They are a great way to a shorter simpler domain name that still indicates you are a photographer. So many people do firstnamelastnamephotography.com which makes for long easily forgettable domain names.