Well in terms of marketing art, I received an email from this gallery the other day. They probably make more money from budding artists than they do from selling their artwork.
http://www.agora-gallery.com/artist...inemail&utm_campaign=marketing-email-sendinfo
hi Clive
agora has been around for a long time and seem to be doing OK.
they have a very large client list / stable of collectors and allow people who can afford it
a place to show, AND use their client base .. I thought about using them to promote
some of my work a years ago, but it is too expensive for me .. and matting framing is $
and the 50% commission, while the same as some other established galleries charge
for "rent"... its all more than I could ( and can ) afford ..
if stuff is gallery matted, framed ready to hang, $$ was burning a hole in my pocket
it would have been worth it.
i've friends i used to part own a gallery with and someone i know through them
used to own a boutique gallery like the agora but in the boston area. he was never
looking for things to put on the walls, and there seemed to be a large base of musical-artists
( like peter wolf and others in the area ) who were happy to pay him $$ to have a show.