It depends. Your EI is your exposure index. In other words, it's how much exposure you have to give to get shadow tonal separation that you'd like. Once you have that, then you develop to get the highlight contrast that you'd like. Exposure mainly controls shadow separation, and development mainly controls highlight contrast. (There is some linkage)
You can shoot cards, or scenes or whatever. Make a range of exposures such that you expose at an EI 1/4th of box speed to twice box speed. Develop as recommended by the manufacturer. Now make a print using grade 3 paper for 35mm (or grade 2 for larger formats.) What frame gives you the type of shadow detail that you'd like? That's your EI. Now set that eI on your camera and take some pictures of scenes with bright things in them. Develop them as you did before. Now try to print on the Grade 3 (or 2) paper. Do you get the overall look that you'd like? If so, you're good. If the highlights are too dull, try developing for %20 more. If they're too hot develop for %20 less and recheck.
You can make this more complicated, but you don't have to. Most EIs are at about 1/2 the box speed. (ISO is a specific way to determin speed, and it's not real accurate in real world conditions.)